Here in Ireland, pubs and publicans represent an integral part of our social dynamic and play a vital role in the community. Our input into Irish life is not merely confined to the economy. Our extensive network of pubs, restaurants, hotels, and nightclubs are all important services that Irish people use on a daily basis. Our brands are also world leaders in the global drinks market and contribute significantly to Ireland’s international profile.

In these challenging times the drinks industry is a major employer and contributor to the Irish economy:
• We provide 78,000 jobs
• We generate over €2 billion in tax revenue
• We export €1.25 billion of produce every year

In this course, you will learn:
- About the essentials of responsible bar service. Whether you are just starting out, or you have been
working in the pub trade for many years, serving the public is central to your role.
- Your experience is essential and we want you to keep this in mind during this course.
- In these challenging times, you represent the frontline of our industry and offer us all a better chance
of maintaining the standard for which we are internationally renowned.